About the use of the word Hiphonest

Hiphonest is a word that you as a consumer or as a professional can use to define a product. Essentially, a person; a product or an initiative that you consider has a fashionable style and that is born from a respectful mind, soul, spirit, and heart. Respectful of our planet and everything that dwells on it.

The YOI: foundation branded this word internationally just in case ‘others’ won’t claim the use of it. Since we are living in more and more transparent society in which sharing is needed to reach our goals, especially concerning sustainability, YOI: encourage you to use the term Hiphonest as long as you do not claim it as your own brand. Therefore we ask you kindly to use the Hiphonest track and trace license or ask for a co-production via Studio Annouk Post.

This is how it works:  By using the word Hiphonest on the internet, please make a clear link to www.hiphonest.com. By using it in printed media, please refer to the website www.hiphonest.com. By doing so we can all witness the development and follow the new routes of this global and cultural Hiphonest movement. For further questions do not hesitate to contact us.