Hiphonest’ stands for innovative fashion and design being made with respect for people as well as the planet. The good news is the share of Hiphonest lifestyl products and initiatives is growing. On a daily base new and stylish sustainable labels, magazines, stores, initiatives and much more pop up around the globe. To make this Hiphonest share more tangible the blog Hiphonest.com presents you winning examples of sustainable fashion & design.
Hiphonest aims to create more awareness and understanding of sustainable design, branding and trends; by connecting you to the Hiphonest planet.
'The deeper meaning behind this blog goes back to my personal vision on the world: 'YOI:'
YOI: is based on the ‘bigger picture’ in which we are on our way to a more beautiful and balanced world wherein sustainable thinking, design, fashion, people and business will make the difference.
In terms of the massive and dramatic environmental/ economic crisis that we are facing, this change is absolutely needed.
Basically the essence of this ‘awareness movement’ takes place in the being and hearts of optimistic but critical thinking people.
To define this particular mind shift I gave this the name/brand ‘YOI:’ As it stands therefore, ‘We’ as human beings are in a conscious global transition.' by Annouk Post
This video is made by Hiphonest in 2004. Here you will witness the first steps of the Hiphonest Shift. Graphic designers selling organic T-shirts with their prints, selling your second hand oldies on the streets, first American Apparel stores, pioneer labels Loomstate & Edun and much more..
Its not always very fashionable yet, but this is how it all started.
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