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Smelly shoes for Mother’s Day

///CRADLE TO CRADLE

Written by Miranda Hoogervorst.

Although some old sneakers do smell as if they would do well in the compost bin, it surely is not a good idea to litter them into your garden. Glue, PVC and other poisonous materials will do no good to your fresh green lawn. Now here’s some great news for people who like to donate their shoes to the environment. Dirk-Jan Oudshoorn and Christiaan Maats of the Dutch company OAT Shoes have designed a sneaker that literally nurtures nature. As we speak, they are working on the launch of a 100% compostable, hip sneaker made from all natural ingredients. For this sneaker they were inspired by the cradle-to-cradle philosophy of Michael Braungart and William McDonough. Christiaan: “There are so many shoes in the world. But what do you do with them when they’re worn out? We wanted to make a comfortable, cool sneaker for urban people and we also wanted them to grow flowers at the end of their lives.” The sneakers of OAT Shoes will be totally composted a few months after you’ve buried them under a heap of soil. Nice gimmick: at the same spot a couple of sunflowers will appear (the shoes have got seeds in the label). If all goes well, the sneakers will be on the market by the end of this year. Keep an eye on the website of OAT Shoes. For people who don’t like sunflowers: daisies and snowdrops are also available. For Mother’s Day 2015 you’ll probably score with a bunch of old, smelly shoes!

Image: OAT Shoes

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Category: ///BLOGS, ///DESIGN Products, ///FASHION Footwear

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2 Responses

  1. Kylie Batt says:

    Прелестная фраза…

    авансового Вы
    Although some old sneakers do smell as if they would do well in the compost bin, it surely is not a good idea to litter them into your garden…..

  2. [...] Mona Ohlendorf, Oat, Nike, Christine [...]

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About Hiphonest

Hiphonest’ stands for innovative fashion and design being made with respect for people as well as the planet. The good news is the share of Hiphonest lifestyl products and initiatives is growing. On a daily base new and stylish sustainable labels, magazines, stores, initiatives and much more pop up around the globe. To make this Hiphonest share more tangible the blog Hiphonest.com presents you winning examples of sustainable fashion & design. Hiphonest aims to create more awareness and understanding of sustainable design, branding and trends; by connecting you to the Hiphonest planet.

Nominated

YOI

Second Sight

Nominated for Trendwatcher Sustainability 2010. Very proud to make it to the final!

My vision on the world; by YOI:

YOI

YOI:

'The deeper meaning behind this blog goes back to my personal vision on the world: 'YOI:'

YOI: is based on the ‘bigger picture’ in which we are on our way to a more beautiful and balanced world wherein sustainable thinking, design, fashion, people and business will make the difference.

In terms of the massive and dramatic environmental/ economic crisis that we are facing, this change is absolutely needed.

Basically the essence of this ‘awareness movement’ takes place in the being and hearts of optimistic but critical thinking people.

To define this particular mind shift I gave this the name/brand ‘YOI:’ As it stands therefore, ‘We’ as human beings are in a conscious global transition.' by Annouk Post

Hiphonest Research 2004

This video is made by Hiphonest in 2004. Here you will witness the first steps of the Hiphonest Shift. Graphic designers selling organic T-shirts with their prints, selling your second hand oldies on the streets, first American Apparel stores, pioneer labels Loomstate & Edun and much more..
Its not always very fashionable yet, but this is how it all started.