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b2O ‘bakfiets 2 Obama’

///BREAKING NEWS

Picture this: President Barack Obama joyfully biking along the streets on this typically Dutch carrier bike. On his way to do some groceries and promoting this alternative way of shopping. Take a bike instead of your car!

(In this clip singer Wende Snijders on a De Fietsfabriek bike, singing this ‘Yes we can’ song. In Dutch we call this carrier bike a ‘bakfiets’, and De Fietsfabriek means: the bike factory)

The ‘b2O- bakfiets 2 Obama’ project is initiated by the owners of Dutch bike store De Fietsfabriek, Yalçin Cihangir and Dave Deutsch. Aim is to encourage Obama to improve his sustainability program.

To get publicity, an ambitious and enthusiastic documentary team is planning to make a bike tour on a special Obama ‘bakfiets’. Starting in the Turkish village Buyukcamili where owner Yalçin Cihangir was born and the factory of De Fietsfabriek is based. Biking towards Rotterdam harbor via Amsterdam, crossing the Atlantic Ocean by ship. At the USA coast, the American media circus can get crazy and follow this theatrical parade towards the White House in Washington D.C. Hopefully with a warm applause of Obama himself!

YC_Obama

In 2004 Yalçin Cihangir (picture above) and Dave Deutsch started De Fietsfabriek in Amsterdam. Since than, all different kind of bikes produced by De Fietsfabriek are dominating the corners of the city. Besides other Dutch cities like Rotterdam and the Hague, De Fietsfabriek owns stores in Berlin, Chicago, Tokyo and Copenhagen. In a couple of months even the New York City families can start driving the ‘bakfiets’ packed with kids and groceries. De Fietsfabriek will open it’s doors in Brooklyn!

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Category: ///ART, ///FASHION Street, ///NEWS global, ///TRENDS branding

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One Response

  1. Miranda says:

    This is such a great idea, i think the Fietsfabriek is a great example of the ‘American Dream’ (if that concept still exists) Obama and his wife are enthusiastic runners, so I am sure they will love this healthy and environmentally friendly idea too.

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About Hiphonest

Hiphonest’ stands for innovative fashion and design being made with respect for people as well as the planet. The good news is the share of Hiphonest lifestyl products and initiatives is growing. On a daily base new and stylish sustainable labels, magazines, stores, initiatives and much more pop up around the globe. To make this Hiphonest share more tangible the blog Hiphonest.com presents you winning examples of sustainable fashion & design. Hiphonest aims to create more awareness and understanding of sustainable design, branding and trends; by connecting you to the Hiphonest planet.

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Nominated for Trendwatcher Sustainability 2010. Very proud to make it to the final!

My vision on the world; by YOI:

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YOI:

'The deeper meaning behind this blog goes back to my personal vision on the world: 'YOI:'

YOI: is based on the ‘bigger picture’ in which we are on our way to a more beautiful and balanced world wherein sustainable thinking, design, fashion, people and business will make the difference.

In terms of the massive and dramatic environmental/ economic crisis that we are facing, this change is absolutely needed.

Basically the essence of this ‘awareness movement’ takes place in the being and hearts of optimistic but critical thinking people.

To define this particular mind shift I gave this the name/brand ‘YOI:’ As it stands therefore, ‘We’ as human beings are in a conscious global transition.' by Annouk Post

Hiphonest Research 2004

This video is made by Hiphonest in 2004. Here you will witness the first steps of the Hiphonest Shift. Graphic designers selling organic T-shirts with their prints, selling your second hand oldies on the streets, first American Apparel stores, pioneer labels Loomstate & Edun and much more..
Its not always very fashionable yet, but this is how it all started.