///EXHIBITION

Last Sunday and Monday, on the 26th and 27th of July, Hiphonest presented the sustainable design and fashion exhibition ‘Beauty can save our world’ at the Dutch fashion trade fair Modefabriek.

Pictures by RVDA

After a successful launch of  ‘Beauty can save our world’ in Berlin on the green fashion trade fair TheKEY, which took place in June this year during Berlin Fashion Week, Hiphonest seduced as well the Dutch fashion people with an inspiring exhibition and trend presentation. In the Netherlands Modefabriek is the biggest Dutch fashion event that takes place twice a year. This edition, over 600 labels from the medium and higher segment provided an absolute and varied overview of the trends for summer 2010 and 14.250 people visited this unique trade fair.

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///REPORT GREENSHOWROOM

Newcomer in ecofashion trade-fairland is the Greenshowroom, which took place in June this year during Berlin Fashion Week. This high profile luxurious showroom presented 15 ecochic labels. The founders of the GREENshowroom, Magdalena Schaffrin, with her label magdalena schaffrin and Jana Keller, with RoyalBLUSH, both felt wrongly placed in general fairs. So they came up with the Greenshowroom concept that was presented in the Aldon hotel.

#magdalena schaffrin

Magdalena Schaffrin presents eco-luxury. Eco-luxury is the result of quality awareness, a sustainable design concept and the use of renewable and ecological materials. These timeless, classical and stylish pieces, made from eco-friendly fabrics are meant to wear for longer time. They look beautiful, feel delightful and last long.

#Blushless

Blushless is a Berlin based label with comtemporary wedding dresses made of finest eco-friendly materials. Check out Blushess Blog.

#Julia Starp Fashion Design

Julia Starp Fashion Design is a young label from Hamburg/Germany concentrating on High Fashion for women. The fashion pieces are exlusively produced under fair conditions and solely in Europe (Fair Trade).

#Collection of Hope

The ‘Collection of Hope’ resulted from a workshop by students of the ESMOD fashion schools. ‘Let’s make a collection together. Let’s take it further and set up an independent company which both the helpers and the supported profit from. A collection to inspire hope.’

#Dancing

Another way of presenting clothes on a catwalk is this dancing show in the ‘inside garden’ of the hotel. To be honest a didn’t get a clear picture of the clothes in this way..Actually best snapshot was this picture with this creative and stylish girl.

///FASHION REPORT BERLIN

During Berlin Fashion Week 2009, which took place last June, Pop Up Shop GlORE opened her doors in the stylish neighborhood Mitte. GLORE is already steady based as a total store concept in Nürnberg and München and as an online store. Pop up GLORE likes to team up with other stores and just move in for a couple of months. GLORE brings in great Hiphonest labels, a folding interior and hopefully another nice opening party with organic drinks.

Store Owner Bernd Hausmann: ‘Thanks to Annouk from Hiphonest and Kim from Ecofashionworld (both as well founders of pop-up  YOIstore) I was really inspired to open my own conceptstore.’ Thanks Bernd, ‘Das tut mir leid!’

GUYS GO SHOPPING!

Surprising was the varies offer of menswear, labels like Slowmo, Armedangels (see T-shirt), Misericodia and some nice pairs of the GRID (see picture))Collection of VEJA.

GLOBAL HIPHONEST CITIZINS

Besides an awesome collection of Hiphonest labels GLORE invited their international network of people working in sustainable fashion. Look who showed up, not on a red carpet but just in the streets.

(Girls from Ethical Fashion Show in Paris. Ecofashion designer Meiling Chen from NYC and Dutch designer JUX and her partner from Nepal.)

///SPOTTED

Spotted at Modefabriek Sunday 26th Dutch bags and accessories designer Marielle Wilems creates these handy and cute bags made from vegetable tanned leather.

///SPOTTED

Spotted at Modefabriek Sunday 26th

Rianne de Witte her SEASCAPES collection 2010 was inspired by the beach life of the 1930ies. In combination with organic shapes of the underwater world the collection creates an art-deco atmosphere.

Style this striped suite with a pair of high heal pumps for a sophisticated look or just with some easy open sandals to feel comfortable. And check out the stylish bathing cap!